bREAL MARKETING · STRATEGY + EXECUTION

Help the right buyers build confidence.

Connect search, content, Google Ads, and measurement around the way businesses research, compare, and choose a supplier. Build a practical marketing approach for technical offerings, considered purchases, and longer sales cycles.

PERSONAL REVIEW WITH JO · $299

See how your website supports a considered purchase compared with competing suppliers.

Explore the $299 Competitor Analysis →

Hands using a laptop and writing notes in a notebook

For manufacturers, specialist suppliers, and professional services

B2B buyers may need to understand applications, specifications, capabilities, or implementation before they are ready to talk. Your website and campaigns should make that evaluation easier and help your sales team recognize worthwhile opportunities.

Buyer questions and content

Identify what buyers need to understand at each stage. Prioritize useful service, capability, application, and product information that helps explain your fit.

SEO and AI discovery

Make your expertise easier to discover and interpret through clear architecture, technical SEO, accurate business information, and content grounded in what you actually provide.

Google Ads for considered purchases

Connect search intent, campaign messaging, landing pages, and conversion measurement. Judge inquiry quality with sales context rather than relying only on lead counts.

Analytics and sales feedback

Use GA4, reporting, and the feedback available from your sales process to distinguish early interest from qualified leads. Make the limits of the available data visible.

A practical process, with clear responsibilities.

I start by asking your sales team what makes an RFQ worth pursuing. We look at the applications, specifications, service areas, and buying questions that separate a good fit from a poor one. That guides the pages and campaigns we improve, with sales feedback helping us judge lead quality.

In its first year working with bREAL, an industrial manufacturer reported a 426% increase in quote form submissions and a 459% increase in architectural inquiries.

Read the manufacturing RFQ case study →

A plastics manufacturer recorded 90% more quote requests during its 2026 reporting period. See the plastics manufacturing results →

Work directly with Jo.

Jo Rodgers brings marketing experience since 1999 and a connected perspective on search, advertising, content, email, and measurement. Choose focused consulting, a defined project, or agreed ongoing support.

Meet Jo →

Your questions, answered

Can you support industrial marketing?

Yes. Jo works with industrial and manufacturing businesses and connects technical information, buyer intent, search visibility, and meaningful lead measurement.

Can you work with our sales team?

Yes. Sales questions and qualification feedback are useful inputs to content priorities, campaign decisions, and reporting. We will agree on a practical feedback process.

Do you replace our internal marketing team?

Support can take the form of consulting, a defined project, or agreed ongoing execution. The scope should complement the people and resources you already have.