GA4 · TRACKING · LOOKER STUDIO
Know what your marketing is actually producing.
A report should help you decide what to do next. I help businesses review their tracking, define meaningful actions, and connect Google Analytics 4 and Looker Studio reporting to the questions that matter to the business.
Check the connection between discovery, useful actions, and measurement.
For teams that need clarity before the next marketing decision
Maybe your conversion totals look strong while lead quality feels weak. Maybe a website change disrupted tracking, ecommerce numbers don’t agree, or your monthly dashboard has become a collection of charts without a clear takeaway. We start by understanding what you need to know and whether the current setup can answer it.
FOCUSED SUPPORT
What the work can include
Measurement planning
Translate business goals into a practical tracking plan. Define important actions, their business meaning, the information needed to record them, and who will use the results.
GA4 setup & tracking reviews
Review the property and event implementation, key events, relevant traffic exclusions, and potential gaps or duplication. Prioritize reliable measurement over a larger event count.
Lead & ecommerce measurement
Distinguish a click from a connected inquiry, a submitted form from a qualified lead, and an observed purchase from a complete view of revenue. Coordinate requirements with your website or CRM team where needed.
Looker Studio dashboards
Create or improve reporting around the decisions you make. Give metrics clear labels, suitable comparisons, and enough context to understand changes.
Analysis & practical recommendations
Explain what the evidence supports, which patterns need investigation, and what to change next. Identify uncertainty instead of hiding it behind a single score.
We’ll agree on the priorities, deliverables, and implementation responsibilities before the engagement begins.
A PRACTICAL PROCESS
How we move the work forward
Agree on the questions
Identify the decisions your reporting must support, the people using it, and the definitions everyone needs to share.
Inspect the measurement
Review the existing setup and test agreed website interactions against the tracking plan. Document issues and dependencies.
Build useful reporting
Organize the information, explain the limitations, and establish a repeatable way to review performance and act on it.
Measure what helps you make a decision
A useful measurement system is consistent enough to inform decisions and honest about what it misses. Consent choices, ad blockers, cross-device behavior, gated systems, and offline sales can create gaps. Analytics, ad platforms, and order systems can also use different definitions. I’ll help you interpret those differences rather than imply that one dashboard captures every customer journey.
YOUR DIRECT PARTNER
Work with Jo Rodgers.
I bring marketing experience since 1999 and a connected view of search, advertising, email, and analytics. You work directly with me on strategy and the agreed execution.
Your questions, answered
Can you fix tracking without rebuilding our website?
Often the work can focus on the existing implementation. Some issues require development changes or access to forms, checkout, or another platform. We’ll identify those dependencies before defining the scope.
Why don’t GA4 and Google Ads show the same totals?
The systems can differ in attribution, timing, settings, and what they count. Missing or duplicated implementation can add further differences. The right response is to review the setup and definitions, rather than expect every total to match automatically.
Can a dashboard show which leads became customers?
That depends on the lead records, CRM or sales process, integrations, and permitted data use. We can plan a useful connection, but a website analytics property alone usually does not contain the complete sales history.
Can you improve an existing Looker Studio report?
Yes. We can review its data sources, definitions, filters, comparisons, and layout, then focus it on questions that help your team act.
Connect the rest of your marketing
YOUR FREE NEXT STEP
Free Search & AI Scorecard
Check the connection between discovery, useful actions, and measurement.
- 15 practical checks for discovery, trust, and conversion
- A clear self-assessment you can complete at your own pace
- A worksheet to choose your top three priorities
Get my free Search & AI Scorecard →
Delivered by email. No newsletter signup required.