ANONYMOUS CLIENT CASE STUDY · PLASTICS MANUFACTURING
2026 REPORTING PERIOD · YEAR OVER YEAR
Quote requests and paid search performance
- Requests for quotes
- +90%
- Google Ads conversions
- +217%
- Google Ads spend
- +37%
- Estimated cost per ad conversion
- −57%
How do you turn a search for plastics fabrication into a quote request?
For this manufacturer, a buyer finding the website was only the first step. The buyer also needed to find the right fabrication service and a way to ask for pricing.
We expanded content around the manufacturer’s plastics and fabrication services, worked on technical SEO, and refined paid search campaigns around buyer inquiries. On the site, we focused on the routes visitors could take to request a quote, send a contact form, or call.
Quote requests increased 90%
During the 2026 reporting period, the plastics manufacturer received 90% more requests for quotes than in the comparable period of 2025.
Organic search and site health
Average organic search position improved by 46%. The website earned a technical Site Health score of 94 out of 100.
Google Ads conversions more than tripled
Tracked conversions increased 217% while spend rose 37%. Based on those figures, the average cost per tracked conversion fell approximately 57%.
The Google Ads conversion count includes RFQs, contact form submissions, and clicks to call from ads. The 90% increase measures quote requests separately.
FREE GOOGLE ADS AUDIT
Which inquiries are your ads paying for?
Ask Jo to review what your account counts as a conversion and where your budget goes.