MAILCHIMP · RELEVANCE · CUSTOMER RELATIONSHIPS

Stay useful long after the first visit.

A customer may need more than one interaction before they’re ready to buy. Thoughtful email marketing helps you stay in touch with people who want to hear from you, answer useful questions, and make the next step easier. I help businesses bring strategy, content, and Mailchimp execution together.

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Find the gaps between your website, audience trust, and a useful next step.

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For businesses with an audience worth building a relationship with

You might have a list that hasn’t received consistent attention, campaigns that reach everyone with the same message, or opportunities for better follow-up after an inquiry or purchase. The goal is a useful, manageable program that supports your customer journey and fits the resources you have.

FOCUSED SUPPORT

What the work can include

Email strategy & planning

Define the audience, purpose, message priorities, and a realistic cadence. Connect emails to business goals and the questions people need answered.

Mailchimp audience organization

Review how contacts are organized, which information is available, and how groups, tags, or segments can support more relevant communication. Work from permission-based contacts and clear audience practices.

Campaign content & execution

Plan and build emails with a clear message, readable layout, useful calls to action, and a sensible destination. Keep the voice consistent with your business.

Automation & follow-up

Identify suitable welcome, educational, inquiry-follow-up, or customer communication opportunities. Available implementation depends on your Mailchimp plan, integrations, and the information your systems provide.

Performance review & improvement

Review delivery, engagement, unsubscribes, relevant website activity, and business outcomes where measurement is available. Use the results to improve relevance rather than simply increase send volume.

We’ll agree on the priorities, deliverables, and implementation responsibilities before the engagement begins.

A PRACTICAL PROCESS

How we move the work forward

Understand the relationship

Review your audience, offering, current communication, consent practices, and what people need from you.

Build a focused plan

Choose the most useful campaign or follow-up opportunity, organize the requirements, and agree on content and approvals.

Launch, learn, improve

Check the campaign experience, monitor performance, and refine messages or timing based on meaningful evidence.

Measure what helps you make a decision

Open rates are an imperfect measure of attention and should not carry the entire performance story. Depending on the program, more useful signals may include relevant clicks, replies, inquiries, purchases, and unsubscribe patterns. We’ll agree on what can be measured and how email fits with the other channels influencing the customer.

YOUR DIRECT PARTNER

Work with Jo Rodgers.

I bring marketing experience since 1999 and a connected view of search, advertising, email, and analytics. You work directly with me on strategy and the agreed execution.

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Your questions, answered

Do you work specifically in Mailchimp?

Yes. Mailchimp is the platform at the center of this service. We’ll review your existing setup and plan before recommending a campaign or automation approach.

Do we need a large email list?

A relevant, permission-based audience can be useful at many sizes. The right opportunity depends on the relationship, offering, and message, not just the number of contacts.

Can you help with an existing account?

Yes. We can review audience organization, campaigns, templates, follow-up opportunities, and reporting, then prioritize the improvements that make the most sense.

Should every contact receive the same email?

Sometimes a broad update is useful. Other messages are more relevant to a specific customer type, interest, or stage. Segmentation should reflect information you can maintain and use responsibly.

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