AI DISCOVERY · CLEAR EXPERTISE
Make your expertise easier to discover and understand.
Your customers may encounter your business in a search result, an AI-generated answer, or a comparison before they visit your website. I help make your business information, expertise, and evidence clearer across those discovery paths, with strong SEO as the foundation.
See how your business appears in selected AI searches and where the gaps are.
For businesses that want a credible approach to AI visibility
You may be seeing competitors mentioned in AI answers, wondering how your products are being described, or trying to decide where AI optimization belongs in your marketing plan. The starting point is understanding the buyer, the information available about your business, and the gaps that make it harder to evaluate you.
FOCUSED SUPPORT
What the work can include
Business & expert identity
Clarify who the business is, who is responsible for the work, what you offer, and where you’re a good fit. Connect useful author and company information rather than relying on broad claims.
Service & product knowledge
Improve the information buyers need to compare options: applications, capabilities, compatibility, limitations, process, and supporting evidence. Keep important details available as readable page content.
Content & evidence review
Develop useful answers to real customer questions. Turn approved case studies, original explanations, and practical examples into content you can stand behind, including anonymous examples where confidentiality matters.
Structured data & technical foundations
Use relevant markup that reflects visible content and connects the business, people, services, and articles. Review access and internal links so important material can be discovered.
Visibility monitoring & interpretation
Review a defined set of relevant questions and track how your business appears over time. Distinguish a mention, citation, impression estimate, website visit, and business outcome.
We’ll agree on the priorities, deliverables, and implementation responsibilities before the engagement begins.
A PRACTICAL PROCESS
How we move the work forward
Map the buyer’s questions
Identify the decisions customers are trying to make and the information they need before contacting you.
Strengthen the evidence
Prioritize improvements to your website and consistent public business information, using accurate sources and clear ownership.
Evaluate discovery and demand
Monitor relevant visibility alongside website behavior and business outcomes, while accounting for variation across platforms and prompts.
Measure what helps you make a decision
An AI mention is a discovery signal. It is not automatically a qualified lead, and an estimated audience is not a verified count of people reached. I keep those distinctions visible so an attractive report doesn’t get ahead of the evidence. Where data is available, we connect referral activity and inquiries to the broader picture.
YOUR DIRECT PARTNER
Work with Jo Rodgers.
I bring marketing experience since 1999 and a connected view of search, advertising, email, and analytics. You work directly with me on strategy and the agreed execution.
Your questions, answered
Is AI search optimization separate from SEO?
The work overlaps substantially. Useful, accessible content and clear business information remain important. AI-focused work can add a closer review of how your expertise is represented, which questions matter, and how visibility is being measured.
Can you guarantee ChatGPT or Google will recommend my business?
No. Platforms decide what to show, and answers vary by question, context, system, and time. The work improves information and discovery foundations; it cannot guarantee a recommendation.
Do we need an llms.txt file?
It can be maintained as an optional guide for systems that use it. It is not a substitute for a useful, indexable website, and Google says it does not use these files as a special ranking or visibility signal.
Can we show expertise without naming clients?
Yes. An approved anonymous case study can explain the business situation, approach, measurement, and limitations. It should disclose enough context to be useful without exposing confidential information.
Further reading: Google’s guidance on AI search foundations.
Connect the rest of your marketing
YOUR FREE NEXT STEP
Free AI Visibility Report
See how your business appears in selected AI searches and where the gaps are.
- Selected AI prompts and cited sources
- Business identity and content gaps
- Focused next steps to improve clarity
Request my free AI Visibility Report →
A personal review by Jo. Share your domain; we’ll confirm the details and next steps.