bREAL MARKETING · STRATEGY + EXECUTION
Connect product discovery with a better buying experience.
Bring ecommerce SEO, product information, Google Ads, email, and analytics together around worthwhile sales. Focus on the path from a buyer’s question to the product, purchase, and ongoing customer relationship.
Review product campaigns, measurement, and the path from click to purchase.
For online stores with products worth finding
A catalog can contain strong products and still make them difficult to understand or choose. Clear categories, useful product information, accurate measurement, and relevant campaigns help customers move forward with more confidence.
Ecommerce SEO and architecture
Review categories, product discovery, internal links, indexability, and buyer intent. Prioritize changes that help customers reach useful product information.
Product information and AI clarity
Identify gaps in specifications, applications, compatibility, and purchase guidance. Make claims precise and grounded in information your business can support.
Google Ads and shopping priorities
Connect campaigns with product information, merchandising priorities, and the destination experience. Consider revenue quality and margin context alongside reported return on ad spend.
Email and measurement
Support customer communication through thoughtful email campaigns and agreed automation. Review ecommerce events and reporting so decisions reflect the sales process as accurately as possible.
A practical process, with clear responsibilities.
I start with the products you want to sell and what makes an order profitable. Then I review how shoppers find those products, what they need to know before buying, and where they hesitate. We choose the changes to tackle first and measure purchases, revenue, and advertising costs together.
The anonymous marine ecommerce case study describes a connected program across organic search, AI discovery, and paid media. Its reported outcomes are historical evidence for that account, not a promise for another store.
Work directly with Jo.
Jo Rodgers brings marketing experience since 1999 and a connected perspective on search, advertising, content, email, and measurement. Choose focused consulting, a defined project, or agreed ongoing support.
Your questions, answered
Do you only work on Google Ads?
No. Ecommerce work can connect organic search, product content, paid media, email, and analytics. We will agree on which areas deserve attention first.
What return on ad spend should we target?
A useful target depends on margin, product mix, customer value, returns, and other business costs. A reported ROAS should be interpreted in that context.
Can you work with our developers?
Yes. Consulting and implementation priorities can be coordinated with your internal team or development partner, with responsibilities agreed before work begins.
YOUR FREE NEXT STEP
Free Google Ads Audit
Review product campaigns, measurement, and the path from click to purchase.
- Campaign and targeting priorities
- Conversion tracking and lead quality checks
- Landing-page and purchase-path opportunities
Request my free Google Ads Audit →
A personal review by Jo. Share your domain; we’ll confirm the details and next steps.