GOOGLE PREMIER PARTNER 2026 · DIRECT EXPERTISE

Put your ad budget behind better business opportunities.

You need inquiries your sales team can work with and orders that justify the ad spend. I manage Google Ads with those outcomes in mind, from the searches you pay for to the landing page and the actions your account counts as conversions.

YOUR FREE NEXT STEP

Find campaign, conversion tracking, and landing-page priorities before spending more.

Request my free Google Ads Audit →

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For businesses that want accountability beyond the dashboard

Whether you’re reviewing an existing account, preparing to launch, or trying to scale with more confidence, I start with the business model and the customer. Ecommerce, industrial, and professional service accounts need different decisions about intent, value, sales cycles, and what counts as success.

FOCUSED SUPPORT

What the work can include

Account reviews & strategy

Assess campaign structure, targeting, search intent, budget priorities, tracking, and the relationship between reported results and business goals. Identify what deserves attention first.

Campaign setup & ongoing management

Build and manage agreed campaign types around your audience and offering. Review search terms, messaging, targeting, budget allocation, and performance as evidence develops.

Ecommerce advertising

Connect product information, merchandising priorities, campaign decisions, and the shopping experience. Consider revenue quality and margin context rather than treating every sale as equally valuable.

B2B & lead generation

Account for specialized needs and longer sales cycles. Separate low-intent actions from meaningful inquiries and use sales feedback to understand lead quality.

Landing pages & measurement

Identify friction between the ad promise and the destination. Review the actions campaigns optimize toward and improve the feedback available from analytics and your lead process.

We’ll agree on the priorities, deliverables, and implementation responsibilities before the engagement begins.

A PRACTICAL PROCESS

How we move the work forward

Define a worthwhile outcome

Agree on the customer, offer, economics, sales process, and the actions that have business value.

Build the campaign foundation

Review or establish account structure, tracking, messaging, destinations, and budget priorities before judging results.

Manage with evidence

Use campaign data and business feedback to test, refine, and explain the next decision. Keep assumptions and limitations visible.

Measure what helps you make a decision

For ecommerce, revenue and return on ad spend need context such as margin, returns, and product mix. For lead generation, cost per inquiry needs context such as qualification and opportunity value. Platform reporting and your sales records may not line up perfectly; the job is to understand the gap and make better decisions.

YOUR DIRECT PARTNER

Work with Jo Rodgers.

I bring marketing experience since 1999 and a connected view of search, advertising, email, and analytics. You work directly with me on strategy and the agreed execution.

Meet Jo and explore her expertise →

Your questions, answered

What does Premier Partner status mean?

bREAL Marketing earned Google Premier Partner status for 2026. Google evaluates the designation annually. You can read more in our Premier Partner announcement. For your account, I still start with your customers, budget, and the results you need.

Can you review an account without taking over management?

Yes. A focused account review or consulting engagement can provide an outside perspective, identify gaps, and prioritize the next steps for you or your existing team.

How much should we spend?

That depends on demand, competition, customer value, available budget, and the scope of the opportunity. We’ll discuss a sensible starting point after understanding the business. Advertising spend and management scope should be clearly distinguished.

What if our reports show leads but sales doesn’t see good opportunities?

We should review what is being counted, the underlying inquiries, and the qualification process. Improving measurement and sales feedback may be as important as changing campaigns.

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