Client identity withheld for confidentiality.
Challenge
A major entertainment and hospitality destination underwent a significant domain migration while managing multiple business units including gaming, restaurants, entertainment, promotions, hotels, and sportsbook operations.
The challenge was maintaining visibility while expanding discovery opportunities across search engines, local search, and AI platforms.
Strategy
Managed SEO during and after domain migration
Expanded local visibility across multiple properties
Improved structured data and FAQ implementation
Enhanced content strategy around events, dining, promotions, and entertainment
Implemented AI brand statement strategy
Strengthened local citations and brand authority
Results
More than 230,000 monthly sessions
New users increased 20.7%
Engaged sessions increased 18.2%
Engagement rate increased 22.2%
More than 58,000 monthly key events
274 keywords ranking in the Top 3 positions
More than 783 AI brand mentions
Estimated AI visibility exceeded 13 million monthly audience reach
Strategic Insight
Maintaining visibility during a major domain transition is difficult enough. Expanding AI visibility, local authority, and engagement simultaneously demonstrates the value of integrating SEO, local search, content strategy, and AI optimization into a unified approach.